marketing mix

英 [ˈmɑːkɪtɪŋ mɪks]

美 [ˈmɑːrkɪtɪŋ mɪks]

n.  营销组合(即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标)

BEC经济

牛津词典

noun

• 营销组合（即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标）
  the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can adjust to persuade people to buy the product

柯林斯词典

• N-SING （为推销某项产品或服务而推行的)营销组合,综合营销策略
  A company'smarketing mixis the combination of marketing activities it uses in order to promote a particular product or service.
  1. The key focus of the marketing mix will be on price and distribution.
     营销组合的重点将放在价格与配送上。

双语例句

• More and more suppliers are adding online events to their marketing mix.
  越来越多的供货商，正将在线展会融入他们的营销策略当中。
• Selling and advertising are only part of a larger marketing mix.
  销售和广告只是市场营销的一小部分。
• Research on Marketing Mix Strategy of E-payment Business for Agricultural Bank of China
  中国农业银行网上支付业务营销策略组合研究
• Historical Evolution of Marketing Mix Theory and Its Developmental Tendency
  市场营销组合理论历史沿革及发展趋势
• Analyze the marketing strategy of an organization of your choice and identify the key success factors or indicators in the marketing mix and the activities of an organization.
  分析您公司的营销战略，并解析在您组织组合营销活动中的关键成功因素和指标。
• Advertising, face to face marketing, promotions, public relations and promotional activities of the feature set, is called the marketing mix.
  广告、当面推销、促销、公关及宣传活动的特色组合，就称为推销组合。
• That incorporated a marketing mix with magazine, newspaper.
  与杂志、报纸成立销售组合。
• In the major single market, or central market, approach, the firm selects its mission based on one national market and establishes a marketing mix, and later expands to other national markets.
  在这种方法中，公司根据一国市场选择经营任务，建立营销组合，以后再扩展到其他国家的市场。
• No matter how sophisticated and well-thought out the other components of the marketing mix are, the company's fortunes will rise or fall on the effectiveness of its distribution policy.
  无论多么复杂和深思熟虑的营销组合的其他部分，该公司的命运将上升或下降其分配政策的有效性。
• Helen: We want to use the right marketing mix to reach our target market.
  海伦：我们想要使用正确的行销媒体来达到市场目标。